Jelado 66 Denim 13.5oz Jean 12oz The Brown's Beach label sadly

The Brown's Beach label sadly ceased production in the 1960's but thankfully du to a wider interest has been countlessly reproduced by many brands

before a starching process is reapplied to make them feel and age like raw denim

Front & back western yoke

to imitate the lighter shade of blue found on denim from the 60's

Clutch Books "SIGNBOARD ART"

Jelado 66 Denim 13.5oz Jean 12oz The Brown's Beach label sadlyThe Jelado '66 model is closely designed to that of the mid 60's 501, the 135oz denim is woven from American cotton from Memphis and uses a tight weaving technique on vintage looms which will with wear quickly show the sluby nature of this cotton the cotton is rope dyed wth indigo but, to imitate the lighter shade of blue found on denim from the 60's, which will over time fade drastically to the natural white of the weft 135oz 100% American Memphis